In business brokerage, trust is everything. Business owners are not just selling assets—they are selling years of work, reputation, and future security. Before a client ever picks up the phone, they evaluate credibility through online presence, content, and communication. This is where video and podcast marketing have become essential tools for modern business brokers.
Why Video and Podcasts Matter in Business Brokerage
Unlike written listings or ads, video and podcasts allow business brokers to demonstrate expertise in real time. Clients can hear how a broker explains complex topics, responds to real-world scenarios, and communicates professionally. This builds confidence long before a first consultation takes place.
Video content humanizes the broker, while podcasts position them as an authority. Together, they create familiarity, transparency, and trust—three factors that directly influence a seller’s decision to move forward.
Real Example: Sarkis Kaladzhyan, Business Broker
A clear example of this strategy in action is Sarkis Kaladzhyan, a business broker who partnered with XP Design to elevate his brand through strategic video and podcast production.
Before working with XP Design, Sarkis had strong expertise but limited media presence. XP Design developed and executed a full content strategy, including professional podcast production, video content creation, creative assets, and platform-ready marketing materials. These assets allowed Sarkis to consistently share insights on business sales, valuations, and common mistakes business owners make when preparing to sell.
The Impact XP Design Delivered
Through video and podcast content, Sarkis was able to:
- Establish himself as a thought leader in business brokerage
- Build credibility with business owners before first contact
- Educate potential clients at scale without repeating the same conversations
- Strengthen trust with sellers handling high-value transactions
XP Design ensured all content was professionally produced, branded, and strategically distributed to align with Sarkis’s positioning and target audience. The result was a stronger personal brand, increased visibility, and higher-quality inbound inquiries.
Why This Works for Business Brokers
Video and podcasts allow brokers to:
- Explain complex processes in a clear, confident way
- Address objections before they arise
- Show professionalism and experience
- Build long-term brand equity beyond individual listings
For brokers handling six- and seven-figure transactions, credibility is not optional—it is a requirement.
How XP Design Supports Business Brokers
XP Design helps business brokers build authority through:
- Professional video production
- Podcast creation and distribution
- Personal brand positioning
- Creative content aligned with deal flow and growth goals
Our work with Sarkis Kaladzhyan demonstrates how strategic media content transforms expertise into trust and trust into results.
