Sunny Hospice Inc. is a non-profit organization that provides specialized care and support to patients with terminal illnesses and their families. When they approached XP Design, they envisioned making their brand more recognizable and trustworthy to their target audience. Hence, XP Design took the responsibility of crafting a brand book that could capture its unique brand identity and essence.

XP Design conducted a comprehensive analysis of Sunny Hospice’s brand, including its mission, values, and target audience. The team worked closely with Sunny Hospice’s management team to fully grasp their unique brand identity and goals. After gathering insights and analyzing the competition, XP Design created a comprehensive brand book that conveyed Sunny Hospice’s personality, values, and goals.

The brand book consisted of several sections, including a brand overview, color palette, typography guidelines, logo usage, and photography guidelines. Each section was designed to provide a comprehensive insight into Sunny Hospice’s brand and how it should be represented in different contexts. Furthermore, the brand book served as a reference document for any collateral or promotional material developed by Sunny Hospice.

XP Design’s brand book conveyed Sunny Hospice’s brand identity that they were compassionate, dedicated, and trustworthy. It was developed based on their core values of providing the highest quality of care and support. The brand book also included a comprehensive guide on using the brand across various channels, ensuring consistency of the brand’s voice and identity.

Due to XP Design’s team professionalism, solid research, and in-depth analysis, Sunny Hospice’s branding has become more consistent, recognizable, and memorable across all channels. This brand book will continue to serve as an essential document for Sunny Hospice as it continues to expand and fulfill its mission of providing specialized care and support for all patients and their families.