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Glaso

ClientClient nameYear2024AuthorAuthor nameShare

Our collaboration with Glaso, a leading thermos brand, is a quintessential example of how strategic design can elevate a product’s market presence. At XP Design, we pride ourselves on merging aesthetics with functionality, and the creation of Glaso’s brand identity has been an exciting venture that emphasizes these values.

By understanding Glaso’s mission to provide innovative and reliable thermos products to its customers, we were able to conceptualize and execute a branding strategy that communicates durability, innovation, and quality. Our team focused on developing a visual identity that would resonate with the active lifestyle of Glaso’s target audience. Every creative choice, from the color palette to typography, was deliberate and with purpose, aimed at crafting an image of vitality and reliability that Glaso wished to project.

The branding strategy encapsulated not just the logo and product packaging but extended to an encompassing brand experience that included web design, promotional materials, and social media assets. Through these various channels, we applied consistent messaging and design elements to reinforce the brand’s new identity and core values.

Throughout this project, we showcased our expertise in creating branding materials that not only look impressive but also perform in the competitive market landscape. Our commitment to delivering high-quality, impactful designs has helped position Glaso as a distinguished player in the thermos industry.

This project stands as a testimony to our ability to transform a brand’s image with cohesive, well-thought-out design principles. It underlines our proficiency in understanding client needs and bringing them to life through creative visual storytelling that captures both the essence and aspirations of the brand. Glaso’s refreshed brand identity is now synonymous with excellence and is a benchmark of our skilled craftsmanship at XP Design.

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