XP Design’s collaboration with Just Ice Land resulted in a revolutionary rebranding that transformed the company’s market presence. Our team of creative experts crafted a visual identity that not only reflected Just Ice Land’s innovative Ice Cups but also resonated with their mission to deliver unparalleled convenience to customers. These Ice Cups, a marvel of functionality and design, boast the ability to keep beverages chilled for up to 50 minutes — an impressive feat in the industry.

Our portfolio showcases the comprehensive branding strategy we developed for Just Ice Land. From the meticulous selection of color palettes that evoke the refreshing essence of the product to the modern typography that communicates reliability, every element was designed to enhance brand recognition and appeal.

In crafting this new brand identity, XP Design integrated the client’s vision of blending sustainability with performance. By achieving this balance, the project not only signified a significant milestone for Just Ice Land but also set a new standard for eco-conscious products in the beverage sector.

The success of the project can be measured by the positive reception from consumers and stakeholders, as well as the tangible increase in sales post-launch. Our approach highlighted the unique selling proposition of the Ice Cups, ensuring that all promotional materials communicated the product’s novelty and efficacy.

This rebranding project is a testament to XP Design’s commitment to excellence and our capability to deliver results that exceed client expectations. We invite you to explore the portfolio pieces that encapsulate this innovative venture, which not only challenged us creatively but also reaffirmed our dedication to pushing the boundaries of brand design.